Hugo Boss

PURPOSE:

As part of Hugo Boss' commitment to finding more responsible ways to produce and finish their garments, they introduce the new BOSS Traceable Wool Capsule Collection

​

Our task was to increase the awareness to the Traceable Wool collection 

presented in modern stylish expression with relevance to an entrepreneurial businessman. 

​

SOLUTION:

In collaboration with influencer Vigil Nicholas - @virgthebird, we produced a number of content elements that illustrate the entrepreneur "on the way forward".

​

​

RESULTS:

4 instagram posts

25 instagram stories

Total reach 95.907

​

​

​

​

​