case
CALVIN KLEIN
FORMÅL:
Calvin Klein underwear-1981 og Wunderwear hylder kropspositivismen.
Formålet med kampagnen var at fremhæve diversiteten og omfavne flere kropstyper.
Geografisk skulle kampagnen koncentrere sig om primært Wunderwears fysiske lokationer i DK og med bl.a. tagget #mycalvins udvalgtes
LØSNING:
3 forskellige typer influenter, der kunne give hver sit take og udtryk på kampagnen, mens det blev holdt relaterbart og i øjenhøjde med den danske kvinde.
INFLUENCERS:
Ulrikke Toft Simonsen
Thilde Beltom
Melissa Matzau
RESULTAT:
3 posts - 9 stories
Reach: 30.000
Index engagement rate: 146
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