Uniqlo

PURPOSE:

Increase awareness of Uniqlo's new Hybrid Down Parka, inspired by international snowboarder Ayumu Hirano.

Uniqlo wanted to create trustworthy local content - with a focus on quality and aesthetics.
 

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​SOLUTION:

We found 3 types of men through Unique Social, with different backgrounds and diversity within creativity, sports and fashion. Here the storytelling is told through a visually strong universe - In a combination of video and stills to show the audience how the Parka is part of their everyday situations.

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MEDIAS:

The campaign is a co-creation in collaboration with Euroman, which has produced and published the content through euroman.dk and euroman SoMe channels. 

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In addition, the 3 influencers themselves have posted the content on their instagram channels.

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INFLUENCERS:

Virgil Nicholas

Frederik Lentz Andersen

Anders Rømer

RESULTS 

12 instagram posts

16 instagram stories

Total posts: 28

Total reach: 189.567

Total impressions: 238.989

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